Julie Petrera, CFP®
Director, Financial Planning – Edward Jones
As the Director of Financial Planning, Julie leads the development and execution of the firm's Canadian financial planning strategy. She oversees initiatives such as advice and guidance, financial planning processes, and tools that support Canadian investors.
Julie provides informed guidance on complex wealth management topics with practical and accurate advice that is aligned with clients’ evolving needs. She leads cross-functional projects, contributes to firm-level decision-making, and mentors the next generation of leaders.
As a key spokesperson, Julie amplifies the firm's voice by regularly sharing insights with branches, at client-facing events, and through media, communicating clear, purposeful financial advice to empower Canadians to achieve lifelong financial fulfilment.
Since joining Edward Jones in 2021, Julie has brought more than 20 years of experience in advice, compliance practices, practice management, and strategy from prior roles at Dundee Wealth and MD Financial. She supports the development of future wealth managers by partnering with leading financial education institutions including CSI Global Education, FP Canada, the Schulich School of Business, and the CISI in the U.K.
Julie holds a bachelor’s degree from Western University, an MBA from Dalhousie University, and a Certificate in Corporate Communications from the University of Ottawa. She holds the CFP® designation and CIM® designation and is a Fellow of the Canadian Securities Institute (FCSI®).
Beyond Balance Sheets: Why Financial Advisors Are the Antidote to Canada's Anxiety Epidemic
Groundbreaking research by Edward Jones in partnership with Gallup reveals only 12% of Canadians are financially fulfilled, while 47% navigate the "messy middle" of conflicting emotions about money. This landmark study proves that fulfillment drives thriving lives, and that professional financial advisors are the best guidance source with a significant positive impact on fulfillment.
Hear from the Edward Jones panel as they share how values-based planning transforms lives, practical implications for your practice, and why advisors are the antidote to Canada's financial anxiety epidemic.